Long perceived as a simple, almost popular pastime, cycling has in a few years become a multifaceted universe: high-level sport, ecological mode of transport, technological object, and sometimes a social marker. But […] Read more →
Tag: rich man’s sport
Has cycling become a rich person’s sport?
Long perceived as a popular sport, cycling is undergoing a profound transformation. Exploding professional team budgets, soaring equipment prices, marketing of technological excellence: behind the heroic image of the peloton, a question […] Read more →