Acquired in July 2020 by Bourrelier Group (formerly Bricorama), cycling equipment manufacturer Mavic, a historical leader in high-performance wheels, rims, and hubs, reports a 20% increase in turnover, with 80% from exports, […] Read more →
Tag: buyout
GEAR – SRAM acquires Time Sport’s pedal business
After Cardinal Cycling Group took over the frame and bike activities as well as the RTM composites factory, SRAM announced that it had acquired TIME Sport’s pedal business from the Rossignol group. […] Read more →
BUSINESS – Alltricks acquires second-hand leader Troc Vélo to enter the used sports market!
With the acquisition of the leading classifieds website for used bikes and equipment, Alltricks intends to expand its function as a specialized omnichannel platform to the used market and also become an […] Read more →
GEAR – Cardinal Cycling Group acquires Time Bicycles, with French distribution by Alternativsport
Cardinal Cycling Group acquires TIME SPORT‘s bicycle business and signs an exclusive distribution agreement with Alternativsport for France.
Source: Press Release / Photo credits: Alternativsport
Cardinal Cycling Group announced the acquisition of Time Sport’s […] Read more →
BUSINESS – Decathlon acquires Alltricks
According to Les Echos, the Decathlon group has taken control of Alltricks, a French start-up specializing in the online sale of cycling and running equipment, and the originator of several rapidly developing […] Read more →

