European fitness leader with over 2,150 clubs in twelve countries, Basic-Fit continues its commitment to professional cycling. In 2026, the brand enters its second year as an official partner with […] Read more →
Tag: partner
Origine Becomes Major Partner of Nature is Bike
Two key players in French gravel are joining forces. The bike brand Origine is becoming a major partner of Nature is Bike, one of the leading gravel events in France. An obvious […] Read more →
Céline Hutsebaut, accuracy as a legacy
Thursday, January 8, 2026, there is no set. No workshop to describe, no light to locate, no gestures to observe. There is a phone. A voice. And that strange, almost paradoxical feeling […] Read more →
Bianchi, new partner of Team Bahrain Victorious in 2026
The iconic Italian brand has just signed a historic multi-year partnership with the WorldTour team Bahrain Victorious, following the departure of the French team Arkea-B&B Hotels, which had previously worked with Bianchi.
A […] Read more →
Pinarello becomes title sponsor of the Pinarello – Q36.5 pro team: a new chapter opens
Pinarello reaches a historic milestone by becoming, for the first time, the main sponsor of a professional cycling team. From January 1, 2026, the Q36.5 team will be named Pinarello – Q36.5 […] Read more →
A new bike brand for Team TotalEnergies
Team TotalEnergies and CUBE announce the start of their partnership for the 2026 season.
Images: Team TotalEnergies X account
The Vendée-based team and Cube have just concluded an agreement for the upcoming season. For […] Read more →
Groupama-FDJ will ride with Miche wheels in 2025
Miche, the company from San Vendemiano, is the new technical partner of the Groupama – FDJ cycling team for the 2025 season, supplying wheels and components from the Race Division range, a […] Read more →