Long perceived as a popular sport, cycling is undergoing a profound transformation. Exploding professional team budgets, soaring equipment prices, marketing of technological excellence: behind the heroic image of the peloton, a question […] Read more →
Tag: luxury
Tadej Pogacar and Richard Mille: When Luxury Hits the Road in the Peloton
This season, Tadej Pogacar has amazed the world with his extraordinary performances, but here at 3bikes, another detail has also caught our attention: the luxury accessory he wears on his wrist. Far […] Read more →