On August 25, 2026, the Dijon Commercial Court decided to initiate receivership proceedings against Cycles Lapierre. The company, which continues to operate, now has a six-month observation period to demonstrate its ability […] Read more →
Tag: bike economy
The bike crisis is not just about sales
For two years, the observation has been stark: shops are closing, stocks are sitting idle, margins are evaporating. We talk about a bike crisis as we would a sudden accident. In reality, […] Read more →
Influencers: asset or marketing trap? 2/3
Special Feature – Part 2/3, Before we continue, a quick recap of Part 1: we explored all the positive aspects that cycling influencers bring: inspiration, education, community, openness, accessibility… And if you […] Read more →