… or the problem posed differently: when a frame becomes a rolling CV! Because indeed, there was a time when riding simply meant… riding. Today, you can almost guess a cyclist’s tax […] Read more →
Tag: Cyclist behavior
Influencers: asset or marketing trap? 2/3
Special Feature – Part 2/3, Before we continue, a quick recap of Part 1: we explored all the positive aspects that cycling influencers bring: inspiration, education, community, openness, accessibility… And if you […] Read more →