ASSOS and EF Pro Cycling are back with a capsule collection that blurs the lines between reality and fiction. Following the success of the Giro switch-out kit, the Swiss brand unveils the […] Read more →
Tag: cycling storytelling
RMPRO from the jersey you wear to the jersey you make
In cycling, some stories are written on the roads, and others continue long after the finish line. Some are born in the roar of a peloton speeding at fifty kilometers per hour. […] Read more →
Influencers: asset or marketing trap? 3/3
Special Report – Part 3/3, Before going further, a reminder: Part 1 explored the positive contributions of cycling influencers. Part 2 analyzed commercial excesses and the loss of neutrality. If you haven’t […] Read more →