The official announcement was expected: the INEOS Grenadiers team announced this Tuesday, April 28, 2026, the arrival of a new major co-sponsor. The British team will now be known as Netcompany-INEOS, starting […] Read more →
Tag: Cycling sponsorship
Influencers: asset or marketing trap? 2/3
Special Feature – Part 2/3, Before we continue, a quick recap of Part 1: we explored all the positive aspects that cycling influencers bring: inspiration, education, community, openness, accessibility… And if you […] Read more →