The bike crisis is not just about sales

For two years, the observation has been stark: shops are closing, stocks are sitting idle, margins are evaporating. We talk about a bike crisis as we would a sudden accident. In reality, […] Read more →

The bicycle, a new social marker of our lifestyles?

… or the problem posed differently: when a frame becomes a rolling CV! Because indeed, there was a time when riding simply meant… riding. Today, you can almost guess a cyclist’s tax […] Read more →