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Starting with the 2027 season, Jean-René Bernaudeau’s professional team will be named XEFI. The French group specializing in IT services for businesses is committing as title sponsor for a three-season term, thus opening a new chapter in the history of the Vendée-based outfit.
A new name and new colors for Jean-René Bernaudeau’s team. The XEFI Group is becoming the main partner of the professional structure based in Les Essarts-en-Bocage, Vendée, starting in 2027 and running until the end of the 2029 season.
Founded in 2000 by Jean-René Bernaudeau, the team has become a historic figure in French cycling. Present at the start of the Tour de France every year since 2000, it has notably supported the debuts of riders such as Thomas Voeckler and Sylvain Chavanel. Today, it is chaired by Jean-René Bernaudeau and managed by Stéphane Heulot.
Youth development at the heart of the project
This partnership is built in particular on a shared vision of training and supporting young talent. The Vendée structure relies on a complete pathway, from the sports-study program with CREF to the Vendée U – Primeo Energie development team, before reaching the professional level.
For its part, XEFI created its own academy in 2020, the XEFI Academy, aimed at training new profiles in the fields of artificial intelligence, cybersecurity, and IT.
The group, a specialist in local IT services for VSEs and SMEs, now counts nearly 200 agencies in France, Belgium, Switzerland, and Spain, as well as approximately 2,000 employees.
A collective commitment over three seasons
With this partnership, XEFI is also continuing its investment in sport. The group has already been supporting the Vélo Club de Villefranche-Beaujolais since 2018, while more than half of its employees participate in its XEFI Sport-Health program.
The project surrounding the Vendée team was also made possible thanks to the collective commitment of the network’s franchisees. Each agency will thus be able to bring this partnership to life for its clients and employees.
For Jean-René Bernaudeau’s team, this change of title sponsor marks a new stage after successively carrying the colors of Bonjour, Toupargel, La Boulangère, Bouygues Telecom, Europcar, Direct Energie, Total Direct Energie, and TotalEnergies.
From 2027 onwards, the team will therefore continue its history under the name XEFI, with the desire to preserve the values of development, solidarity, and proximity that have guided its growth since its creation.
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