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WorldTour team Bahrain Victorious will ride Factor bikes from the 2027 season. The British brand becomes its new official partner, with the shared goal of advancing performance and technological innovation.
Bahrain Victorious announced a new partnership with Factor Bikes today, October 30, 2026. From January 1, 2027, the British brand will become the official bike supplier of the WorldTour team, which will thus end its collaboration with Bianchi.
The two organizations plan to work closely together. Feedback from the team’s riders and technical staff is expected in particular to contribute to the development of future products and to improving bike performance. For Bahrain Victorious, the partnership should give its riders access to some of the most advanced equipment in the peloton.
Milan Eržen, general manager of Bahrain Victorious, welcomes the collaboration: “We have found a fantastic partner in Factor, a brand that shares our culture of performance and our ambition to be the best. Factor is constantly innovating in cycling, with a particular focus on performance. This will allow our riders to benefit from some of the best equipment in the peloton.”
For his part, Rob Gitelis, founder of Factor Bikes, also stresses the importance of returning to the highest level of competition. The 2027 season will have special significance for the brand, which will then celebrate its tenth anniversary. Factor will notably be back on the roads of the Tour de France, a race that will pass through the United Kingdom.
“We have always believed that racing at the highest level is essential to our identity. It’s where our ideas are put to the test, where our engineering is tested and where we keep improving,” says Rob Gitelis. He sees the partnership as much more than a simple supply of bikes: an opportunity to collaborate with a professional team to innovate and take on the best. The partnership will officially take effect on January 1, 2027.
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