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For the Tour de France Femmes with Zwift, the Fenix-Premier Tech team will wear a brand-new event jersey throughout the race’s nine stages. Designed by Italian apparel manufacturer Alé, this special kit pays tribute to the team’s partners while supporting the growth of women’s cycling.
Source: Press Release
It’s a jersey that won’t go unnoticed in the middle of the peloton. For the biggest event of the Women’s WorldTour season, apparel manufacturer Alé has designed a custom kit for the Fenix-Premier Tech team, conceived as both a showcase of technology and a powerful message of commitment.
A bold color palette that reflects the team’s identity
This special-edition jersey brings together the aesthetic worlds of two key partners of the team:
- FENIX: the specialist in innovative materials for interior design infuses the jersey with its visual identity by incorporating five of its iconic colors.
- Zwift: As the title sponsor of the women’s Tour de France, the virtual platform is celebrating the fifth anniversary of its global #WatchTheFemmes campaign this year. Launched to promote the visibility and recognition of women’s cycling, this movement continues to bring together an ever-growing audience.
High performance at the service of professional stylists
From a purely technical standpoint, this jersey draws on Alé’s PRS 1000 line, the pinnacle of the Italian manufacturer’s textile engineering. Developed in-house at its R&D center for top-level competition, this line features cutting-edge fabrics, an ergonomic aerodynamic cut, and finishes tailored to the demands of the Tour’s most grueling stages.
“Our collaboration with Fenix-Premier Tech for the Tour de France Femmes perfectly illustrates our philosophy: to offer our cutting-edge technology while telling a powerful story through design,” explains Alessia Piccolo, CEO of APG (Alé’s parent company). “Celebrating five years of #WatchTheFemmes means supporting a movement that has transformed the visibility of women’s cycling in recent years. Alé is proud to be a part of it.”
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