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The Pura R is part of this new generation of carbon wheels that prioritize handling as much as pure speed. Ursus has packed its Italian expertise into a platform designed for long, frequent rides—without any unpleasant surprises.
Source: press release
With rim depths of 40 or 50 mm, it’s aimed at cyclists who tackle a variety of rides: evening training sessions, long weekend rides, and routes where you want equipment that stays stable when the wind picks up or the pace quickens. The UD carbon rim features a shape designed for modern tires, starting at 28 mm, with an internal width of 23 mm that promotes a composed ride and better airflow management. It features U-RD30 hubs, known for their smoothness and durability, with a U-Press™ system that allows for tool-free disassembly: a detail that appeals to cyclists who maintain their own equipment.
The 24/24 spoke pattern using Sapim Leader spokes prioritizes torsional stiffness and consistent tension, ensuring consistent performance during accelerations and sprints. The overall design aims for balance: stiff enough to respond, stable enough to inspire confidence, and durable enough to withstand the miles that pile up. Weighing in at around 1,640 to 1,680 g, the Pura R isn’t about chasing every gram, but rather prioritizes proven reliability. It accommodates tires up to 45 mm wide, a sign of a wheel that isn’t afraid of rough roads or versatile rides.
Ursus positions it as the entry point into its carbon lineup, with entirely Italian manufacturing and a visual identity aligned with the new range. Above all, the Pura R embodies a simple idea: a road wheel that doesn’t seek to impress, but to support.
A wheel designed for cyclists who want reliable gear to help them improve without second-guessing themselves. A wheel that embraces its role: to be a road companion, not a podium accessory. In a market where carbon wheels are proliferating, it stands out for its pragmatic approach. No technological overkill, just thoughtful choices. For those who want a wheel that stays stable when the road gets rough.
To learn more: Ursus
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