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Dream, ride, discover, and start over. In its latest episode, the Pachamama series explores the essence of gravel riding, a rapidly growing discipline that has become a full-fledged category in the global cycling world. Combining a quest for adventure with a sense of community, gravel cycling has established itself as an open, accessible, and deeply social activity.
Source: Press Release
In this episode, Orbea highlights REBOUND, an initiative launched by Shimano during the COVID-19 pandemic. The concept: inviting cyclists from around the world to get out and ride gravel, each at their own pace and according to their own preferences. The goal is to show that this discipline can be enjoyed in many different ways, depending on skill levels, goals, and motivations.
The documentary follows three distinct experiences centered around the same challenge.
The first features a group of Orbea employees embarking on a 560-km ride. After their workday, they set off on Friday and share their motivation for taking on a collective endurance challenge, where physical effort blends with group dynamics and camaraderie.
The second perspective is that of professional cyclist Huub Artz, a member of the Intermarché–Lotto team. Over a medium-distance route, the cyclist explores gravel riding as a breather in the midst of an intense competitive season. He finds in it a way to disconnect, achieve balance, and recover both mentally and physically.
Finally, the third segment follows Shimano employees on a shorter, more accessible ride. This after-work ride highlights the challenge’s most social aspect: a simple moment of sharing, sports, and social connection, free from the pressure to perform.
With REBOUND, the episode sends a clear message: gravel cycling has no single definition, but as many forms as there are cyclists. Orbea invites the community to discover this project through its official video platforms and to embrace this spirit of free and collective exploration.
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