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Bianchi unveils its very first Lifestyle Collection, a line that extends the brand’s soul beyond performance to enter the world of premium everyday style.
Source: press release
This collection blends technical materials, refined design, and inspirations inherited from Bianchi’s prestigious history.
Designed for those who live cycling even outside of rides, it combines character, simplicity, and modernity.
The color palette tells the brand’s DNA: a revisited Teal Blue as a nod to the iconic Celeste, a Deep Burgundy steeped in history, and elegant cream tones for a timeless touch. Among the flagship pieces, there’s a tonal overshirt with a minimalist look, a gradient rain jacket with an adjustable hood, and a 100% cotton hoodie with an ingenious urban logo. The collection also offers a crewneck adorned with the historic 1960 eagle, a refined Deep Teal polo, as well as a range of T-shirts paying homage to the Bianchi heritage.
Each garment is available in men’s and women’s cuts, from S to XXL. The collection is accompanied by lifestyle accessories: ceramic mugs, a cap, a roll-top bag, keychains, pens, stickers, and an umbrella. A line designed to extend the Bianchi spirit into every moment of the day.
Learn more: Bianchi Merchandising
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