Polti Revives “Iconica”: A Legendary Jersey

Between heritage and modernity, Polti revives a cult page of cycling by reissuing its iconic jersey from the 90s. Presented at Milan-Sanremo, “Iconica” stands as a strong symbol of the brand’s re-engagement strategy with fans.

Source: press release

With its vibrant yellow and signature green, this revisited jersey retains the visual DNA that marked an entire generation. Its return is inspired by a simple observation: on the roads of the Giro, supporters still proudly wear it. Conceived as a bridge between eras, “Iconica” embodies the transmission and emotion of a sport where collective memory remains vivid.

The launch in Pavia brought together historical figures and current riders, from Gianni Bugno to Ivan Gotti, recalling the richness of the Polti heritage.
The brand, involved in cycling since 1985, has shone in the biggest races, with a Giro won in 1999 and victories in major classics. Back in 2024 as main sponsor of Polti VisitMalta, it continues its history today with ambition and fidelity to its values.
“Iconica” is not just a jersey: it’s a piece of history that comes back to life and continues to inspire the modern peloton.