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Alltricks, a French specialist in the distribution of equipment dedicated to cycling, running, and outdoor sports, continues its development with the opening of a new store in the heart of the capital. The brand thus inaugurates its first point of sale within Paris intra-muros, located in the 17th arrondissement, only 300 meters from the Arc de Triomphe. This strategic location marks a new step in the company’s omnichannel strategy, which aims to establish itself as an essential destination for sports enthusiasts.
The new store spans 450 m² across two levels and has been designed as a place combining expertise, advice, and community engagement for urban athletes.
The ground floor is dedicated to running, trail running, triathlon, and sports electronics. Customers will find a selection of major market brands such as Hoka, Nike, Garmin, Oakley, and The North Face.
Upstairs, the space is dedicated to cycling, with a premium offering covering road cycling, gravel, mountain biking, and urban cycling. Several renowned brands are offered, including Cervélo, Trek, BMC, and Maap.
Bike Workshop and Bike Fitting
True to its specialist positioning, Alltricks also includes a repair workshop staffed by two qualified technicians. The store also has a bike fitting room, allowing for precise adjustment of cyclists’ positions on their bikes to improve comfort and performance.
A Strong Community Dimension
Beyond product offerings and services, the brand aims to make this store a true meeting place for athletes. A dedicated team will regularly animate the local community through social runs and social rides, running or cycling outings open to all levels.
These events will be organized in collaboration with Alltricks ambassadors and various partner brands.
This community strategy also includes partnerships with several major running events, including the Grande Course RATP and the Corrida de Noël d’Issy-les-Moulineaux.
A Third Address in Île-de-France
This new Parisian store complements Alltricks’ Île-de-France network, which already includes two points of sale in Issy-les-Moulineaux (Hauts-de-Seine) and Coignières (Yvelines).
Store Address
Alltricks Paris 17
20 rue des Acacias
75017 Paris
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