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European fitness leader with over 2,150 clubs in twelve countries, Basic-Fit continues its commitment to professional cycling. In 2026, the brand enters its second year as an official partner with an enhanced setup, focused on teamwork, positive energy, and well-being.
Photo: ©DavidJonathanPambou/Agence709
After a successful first season in 2025, the brand is evolving its communication towards a more emotional register, highlighting community and the overall benefits of physical activity — physical, mental, and social.
The cycling season will kick off in March with Paris-Nice, for which Basic-Fit is the official fitness partner and sponsor of the team classification, from March 8 to 15, 2026. It will then continue with the Tour Auvergne-Rhône-Alpes, the Tour de France and the Tour de France Femmes avec Zwift, as part of a partnership planned until 2028.
A partnership that celebrates the strength of the collective
As the official sponsor of the team classification, Basic-Fit highlights the collective dimension of cycling throughout the season.
During each stage, the riders of the leading team will wear distinctive bibs in Basic-Fit colors. A strong symbol: behind every individual performance lies teamwork, a philosophy that also reflects the spirit of the brand’s clubs.
Alongside the Tour de France and the Tour de France Femmes avec Zwift, the partnership also includes Paris-Nice and the Tour Auvergne-Rhône-Alpes, allowing Basic-Fit to establish itself durably in the professional cycling landscape.
Through this presence, the brand affirms its desire to democratize access to sport and promote the overall benefits of physical activity: health, fitness, mental well-being, and social connection.
On the occasion of Paris-Nice, the brand will go even further: the riders of the winning team in the final team classification will receive a one-year membership to Basic-Fit clubs, thus extending the race experience into the gyms.
A strengthened commitment to women’s sports
In line with its strategy in favor of women’s sports, Basic-Fit is strengthening its presence at the Tour de France Femmes avec Zwift.
For the 2026 edition, the brand plans to include an amplified women’s caravan as well as specific activations at the start of certain stages in France. The objective: to increase the visibility of the initiative among the general public and female participants, while reflecting the growing place of women within Basic-Fit clubs.
A strengthened presence in the regions
Basic-Fit also wishes to further embed its initiative in the regions crossed by the races.
Clubs located near the routes will be mobilized with different levels of activation:
clubs fully engaged in the operation,
clubs close to the route,
clubs directly located on the event route.
This approach will allow the excitement of the professional cycling season to be experienced closer to participants and residents.
A leading ambassador
Also noteworthy is the presence of Marine Lorphelin, Basic-Fit ambassador, who will participate in a stage of the Tour de France 2026.
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