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The Italian cycling and lifestyle brand Cinelli announces the signing of a new strategic distribution partnership in France with PLEIN NORD, a leading distributor of iconic outdoor brands.
Facing constantly growing demand in the French market, Cinelli is thus consolidating its local presence and strengthening its support for its partner retailers throughout the territory.
Momentum Driven by Major Launches
The year 2025 was marked by the launch of several flagship models, including the remarkable Speciale Corsa XCR and Speciale Gravel, from the Made in Milano collection, as well as the Aeroscoop, a high-performance model validated in a wind tunnel.
As part of this agreement, PLEIN NORD will also distribute Columbus Components, a sister brand specializing in high-end frame components and tubes.
A Strategic Partnership in the Heart of the Alps
Based in Annecy, in the heart of the French Alps, PLEIN NORD draws on over 35 years of experience in the outdoor industry. The company distributes some of the most prestigious brands in the sector in France and stands out for the quality of its service and its strong commitment to its partners.
Nicolas Geydet, CEO of PLEIN NORD, states: « We are extremely proud to embark on this partnership with Cinelli and to represent the brand in France. Cinelli has always held a fascinating place in the cycling world, combining bold creative vision with exceptional manufacturing quality. It is an iconic, culturally influential brand with remarkable expertise — particularly in the production of steel frames made in Italy. We are eager to open this new chapter and present the many new products planned for 2026. »
Victor Luis, Chairman of Gruppo SRL, adds: « Renewing our commitment to the French market represents a key step for Cinelli, especially given France’s exceptional heritage in cycling and fashion. PLEIN NORD is an ideal partner to expand our presence, strengthen our support for French retailers, and offer even more effective service in this strategic market. »
Retailers wishing to obtain more information about Cinelli or open an account can contact:
infos@pleinnord.com
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