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Alltricks, the French leader in specialized distribution for cycling, running, and outdoor, announces the opening of a new store in Montpellier. This establishment is part of the brand’s development strategy, aiming to get closer to the most dynamic sports practice areas.
Located in the immediate vicinity of Decathlon Odysseum (one of France’s best-performing stores in terms of revenue), this new point of sale, which will open its doors on February 11, benefits from a strategic location in the heart of a highly attractive sports commercial zone.
With a surface area of 400 m², the store has been designed to offer customers an expert and fully omnichannel experience. They will find all Alltricks services there: online ordering, in-store pickup, personalized advice, and support from specialists.
The offering highlights a selection of leading brands, including Trek and Cube for cycling, a running universe structured around brands like Nike and Hoka, as well as an enhanced outdoor space with a dedicated Patagonia corner.
True to its specialist DNA, Alltricks Montpellier also includes a bike workshop and a bike fitting service, allowing for optimization of comfort and performance for practitioners.
Beyond commerce, Alltricks aims to make this store a true living space for local sports communities. Running and cycling outings will be regularly organized from the store, open to all levels.
This commitment to proximity is also reflected in a partnership with the Montpellier Run Festival. Alltricks becomes the exclusive distributor of the event and will offer numerous activities leading up to this unmissable event, which gathers more than 25,000 runners each year.
With this new opening, Alltricks continues its ambition to become the reference specialist destination, combining product expertise, service excellence, and animation of sports communities, as close as possible to practice territories.
Matthieu Assié, Retail Director, states:
« We are very happy to open in Montpellier, a land of cycling, sport, and enthusiasts. This establishment allows us to strengthen our network across the entire southern facade of France, from Bordeaux to Antibes, with the objective of offering every customer an Alltricks store accessible within 60 to 90 minutes. »
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