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CamelBak, a global leader in hydration solutions, is entering the professional peloton: the brand announces a three-year partnership with Team Visma | Lease a Bike, one of the most prominent teams on the UCI WorldTour circuit.
Starting in January 2026, CamelBak will become the exclusive supplier of high-performance bottles and lifestyle water bottles for the Dutch team’s men’s and women’s WorldTour squads. A strategic move for the Californian brand, strengthening its credibility among the road cycling elite.
Optimized Hydration for Racing and Innovation
This partnership goes far beyond simple sponsorship. CamelBak will supply its most advanced technical bottles for competitions and daily training. But most importantly: a close collaboration is being launched with the riders, performance staff, and technical partners of Visma | Lease a Bike.
The objective? To directly integrate feedback from the highest level (Classics, Grand Tours, etc.) into the development of increasingly high-performance products: ultra-light bottles, refined aerodynamic profiles, fast and efficient hydration without watt loss.
Starting in April 2026, the first co-developed products will be launched on the global market. These new products, tested in real race conditions, will be accessible to amateur cyclists and pros alike throughout the season.
Strong Words from Both Sides
« This partnership goes beyond classic sponsorship », explains Mikey Rangel, Sr. Director of Global Marketing at CamelBak & Revelyst Adventure Sports. « By working hand-in-hand with one of the best teams in the world, we are accelerating innovation and optimizing our hydration products for elite athletes and all enthusiasts alike. »
From the team’s side, Jenco Drost, Head of Performance Equipment at Team Visma | Lease a Bike, adds: « We are delighted with this partnership. With CamelBak, we offer our riders lightweight, efficient products that are perfectly integrated into our equipment. This is an additional step towards the excellence of our gear. »
A Historic Commitment for CamelBak
This alliance reaffirms CamelBak’s mission: to offer hydration solutions born from extreme performance. Tested at the heart of the WorldTour, these innovations then benefit the entire cycling community.
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