New URSUS wheel range for 2026: Arya, Proxima, and Pura

Since 1967, URSUS has been designing and manufacturing high-end bicycle components in Italy, combining innovation, reliability, and industrial expertise. After a profound rebranding that puts the brand’s technical soul back at the center, the company unveils its new wheel range for 2026: Arya, Proxima, and Pura. A complete offering covering road, gravel, and mountain biking, designed for all cyclists, from pros to demanding amateurs.

The brand’s motto perfectly summarizes its approach: “Designed by engineers, developed with athletes, tested in WorldTour“. These wheels are validated at the highest level, notably by the Picnic-PostNL team (who already used the Proxima and Arya models during the 2025 Tour de France and will continue in 2026).

Arya: the quintessence of lightness and aeroArya represents the pinnacle of URSUS expertise. Ultra-light, precise, and responsive wheels, designed to transform every watt into pure speed. Selected carbon fibers, optimized architectures for instant response: this is the no-compromise wheel for pure competitors. Available in 35 mm and 50 mm profiles, aerodynamic, responsive, and designed for competition.

The Proxima wheels seek the right balance between aerodynamics, stiffness, and comfort. Wheels capable of shining on asphalt, long distances, classics, or even fast gravel. Used all last season by Picnic-PostNL in the WorldTour, they gain a 32 mm external width in 2026 for more comfort and stability.

Proxima R (road): UD carbon construction, tubeless-ready, 35 mm or 50 mm profiles.
Proxima G (gravel): aero design + vibration-absorbing lay-up, ideal for gravel-endurance and cobbled sectors.
Proxima M (MTB): ultra-light hookless rims, high-tension spokes for precise control on technical trails.

The Pura wheels embody URSUS’s vision for regular riding: robustness, advanced materials, and easy maintenance. An accessible range without sacrificing the brand’s technical DNA, perfect for training, progression, or leisure rides.

Pura R (road): functional aerodynamics, handling, and modern compatibility.
Pura G (gravel): tire-rim optimization for safety and stability on varied terrain.
Pura M (MTB): balance between technicality, strength, and reliability.

100% made in Italy hubs

All models benefit from hubs manufactured in Italy: high-quality aluminum for smoothness and durability on road/gravel, and reinforced designs for MTB (resistance to mud, water, dust). All assembled with precision for exemplary rotation, even under heavy load.