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In the world of professional cycling, where every watt counts and innovation reigns supreme, a new chapter opens for EF Pro Cycling. Starting January 1, 2026, the Swiss brand ASSOS, a pioneer in high-end technical equipment since 1976, succeeds Rapha as the official apparel partner for the men’s (EF Education-EasyPost), women’s (EF Education-Oatly), and development teams.
ASSOS and EF Pro Cycling are joining forces around common values: curiosity, the pursuit of speed, and individuality. The Swiss brand, renowned for its precision engineering, has worked hand-in-hand with EF riders, coaches, and performance staff to design outfits that not only meet WorldTour demands but aim to exceed them.
Edwin Navez, CEO of ASSOS, states: “This partnership represents a perfect alignment of values. EF Pro Cycling excels at pushing boundaries, both athletically and culturally, which resonates with our own obsession for innovation. Together, we will challenge conventions and create equipment that offers real advantages in the most demanding races.”
For his part, Jonathan Vaughters, founder and CEO of EF Pro Cycling, enthusiastically adds: “My first pair of bib shorts was ASSOS – a true revelation! Decades later, they remain leaders in producing the most advanced clothing in the peloton. This partnership aims to design the fastest and most elegant kit in cycling. We look forward to continuing to innovate together.”
A futuristic and high-performance 2026 kit
The new 2026 collection embodies this forward-looking vision. Inspired by themes of exploration and discovery, it retains EF’s iconic visual identity – with its emblematic pink – while introducing an “almost extraterrestrial” energy to the peloton. Goodbye to the historic argyle pattern, making way for a swirling design with an overlaid grid, in a bold palette mixing pink, black, and silver (SpaceSilver).
Designed as an integrated system, every element – colors, materials, construction – contributes to the pursuit of speed and comfort.
Available for all enthusiasts
Good news for fans: a replica version of the ASSOS x EF Pro Cycling kit will be available for purchase. Optimized for daily rides and long distances, it allows everyone to ride with the same spirit of exploration and performance as the pros.
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