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Worn by the team since the Tour de France and officially launched as part of the major extension of their collaboration, these products mark Nimbl’s direct entry into the WorldTour apparel segment, with pieces specifically developed for the most demanding races on the calendar.
« This is a strategic evolution focused on performance, perfectly aligned with Nimbl‘s long-term vision », says Francesco Sergio, CEO and co-founder. « This is not just a sponsorship: it’s a massive investment in know-how, supply chain, and sustainable growth in new categories. Apparel complements and strengthens our business model, allowing us to offer a complete performance ecosystem while preserving our fundamental identity and accelerating our global expansion. »
Already popular with many professional riders for its handcrafted Italian shoes, Nimbl approached textiles as a natural progression. The brand developed an integrated system in close collaboration with athletes: testing in real race conditions, continuous optimization of every detail.
On the team side, Mathieu Heijboer, Head of Performance at Team Visma | Lease a Bike, summarizes the impact of this collaboration: « Working with Nimbl provides our riders with the high-performance apparel they need to excel at the highest level. From lab tests to real race conditions, this collaboration is ultra-integrated. Nimbl knows that every millimeter counts: fit, aerodynamics, comfort… the difference between victory and abandonment can be decided there. This partnership goes far beyond apparel: it builds a true ecosystem that allows our riders to perform every day. »
An immediately recognizable design, built for speed
Francesco Matrone, graphic designer at Nimbl, emphasizes the visual importance in the peloton: « In the WorldTour context, design must be essential, intentional, and identifiable at over 60 km/h. Our main objective was to create a clear, high-performance, and instantly recognizable visual identity as that of Team Visma | Lease a Bike. Every graphic element is functional, integrated, and designed to withstand maximum intensity. »
The Nimbl philosophy: subtract to perform
Eric van de Meent, Head of Apparel Division at Nimbl, explains the method: « We went from questioning standards in footwear to creating a complete, ultra-performing system for cyclists. Feedback from riders like Jonas Vingegaard, Wout van Aert, Marianne Vos, or Victor Campenaerts goes far beyond wind tunnel tests. Our philosophy is radical: if a feature doesn’t improve speed, efficiency, durability, or comfort, we remove it. This level of demand and refinement is only possible thanks to the trust of our customers, which we honor by offering them the most performing products possible. »
A long-term investment that benefits everyone
This partnership represents a sustainable strategic commitment. Nimbl’s product and design expertise merges with Team Visma | Lease a Bike’s legendary performance culture, blending design, engineering, methodology, and data. Beyond immediate race results, this alliance sets a new benchmark in cycling performance. The lessons learned at the heart of the WorldTour directly feed into all future consumer products.
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