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The NSN Cycling Team, which succeeds Israel-Premier Tech at WorldTour level, unveiled its new jersey for the 2026 season this Tuesday, December 9, 2025.
Images: https://x.com/NSNCyclingTeam
The Swiss team revealed its visual identity via a video published on social media. The design clearly pays homage to FC Barcelona: blaugrana color blocks, geometric patterns, and a Catalan atmosphere are all present.
NSN (acronym for “Never Say Never”) is an international sports and entertainment company founded in 2018 by Barça legend Andrés Iniesta, in partnership with the Geneva-based investment platform Stoneweg. The cycling project, based in Switzerland, carries the same philosophy: “Never Say Never”.
The jersey also incorporates references to traditional Rwandan Imigongo art, echoing the “Racing for Change” social program that the team is currently developing in Rwanda.
This presentation comes a few weeks after the announcement of the flagship signing of Biniam Girmay, the first Eritrean rider to have won a stage of the Tour de France, who will wear these new colors starting in 2026.
The NSN Cycling Team will make its big debut in the WorldTour peloton next season, with the stated ambition of combining high-level performance with social impact projects.
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