Share the post "Israel-Premier Tech becomes NSN Cycling Team… under a Swiss flag"
It’s official: the Israel-Premier Tech team is disappearing from the WorldTour peloton. This Thursday evening, the structure announced its new identity for 2026: it will be called NSN Cycling Team and will now race under a Swiss license. A name change confirmed after a season under tension.
Heavily criticized this year, particularly during the Vuelta where pro-Palestinian demonstrations regularly targeted the team against the backdrop of the conflict in Gaza, Israel-Premier Tech had already warned: it was going to turn the page on its Israeli identity.
The outcome accelerated in recent weeks. In early November, co-title sponsor Premier Tech (a Canadian group) walked away with immediate effect, deeming it “unsustainable” to continue associating its image with the team. The historical owner, Israeli-Canadian billionaire Sylvan Adams, agreed to step back and no longer speak on behalf of the team.
NSN and Stoneweg Take the Reins
The new entity was born from a joint venture between NSN (Never Say Never), an international sports and entertainment company whose co-founder is none other than FC Barcelona legend Andrés Iniesta, and Stoneweg, an investment platform based in Geneva.
The press release specifies that the team will be of Swiss nationality, but that its operational structure will remain Spanish, with its bases in Barcelona and Girona (Catalonia).
It remains to be seen if this change of identity will be enough to ease the tensions that marked the 2025 season and if the new NSN Cycling Team will manage to regain serenity in the peloton. One thing is certain: a controversial chapter in professional cycling is definitively closing.
Share the post "Israel-Premier Tech becomes NSN Cycling Team… under a Swiss flag"
