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Alltricks, the French leader in cycling, running, and outdoor equipment, announces its commitment alongside the French Cycling Federation as an official technical partner.
This rapprochement is an obvious choice, both due to geographical proximity and the common values that unite these two passionate cycling stakeholders.
Shared ambitions for French cycling
« This agreement with Alltricks will allow us to strengthen our development policy towards the community of practitioners and make our federation and our sport-leisure activities known to them. The rapprochement of our two brands is part of our skills marketing strategy for a “win-win” partnership. » – Michel Callot, President of the French Cycling Federation
« Alltricks was born from a passion for cycling, and it is natural that we are now partnering with the French Cycling Federation. We share the same passion and ambition: to support licensees, clubs, and high-level athletes, while promoting access to practice for all. Together, we wish to contribute to the development and influence of French cycling. » – Nicolas Burger, CEO of Alltricks
A lasting partnership serving all cyclists
This collaboration, designed to be long-term, aims to offer every cyclist – whatever their level or discipline – the best conditions to progress, perform, and thrive.
Beyond a simple technical partnership, Alltricks and the FFC commit to:
- Supporting enthusiasts daily
- Promoting discovery and knowledge transfer
- Strengthening sharing within the cycling community
FFC clubs and licensees will benefit from privileged access to:
- Expert advice
- Personalized services
- A selection of products adapted to their needs
- Exclusive offers throughout the year
Creating connections around the passion for cycling
The partnership will bring to life dedicated events in the 9 Alltricks stores in France, such as group rides to cycle together and share the road, and practical workshops to perfect technical knowledge and discover the latest innovations.
These events, reserved for FFC licensees, will be an opportunity to meet the Alltricks teams, exchange with fellow enthusiasts, and enjoy unique collective experiences.
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