Share the post "Royal Vélo France and BMC seal exclusive partnership for the French market"
From November 1, 2025, Royal Vélo France (RVF) will become BMC’s exclusive commercial partner in France, marking a key milestone in the Swiss brand’s development.
This strategic partnership combines the excellence of BMC premium bikes with RVF’s expertise and local presence. Paul Didier, RVF’s CEO and former BMC manager, highlights the economic opportunity and natural synergy with RVF’s portfolio. Yann Erhbar, Head of Sales Europe at BMC, emphasizes Paul Didier’s in-depth knowledge to strengthen BMC’s presence in France. This alliance promises exceptional service and increased growth through the French distribution network. More information at bmc-switzerland.com and royalvelofrance.fr.
Share the post "Royal Vélo France and BMC seal exclusive partnership for the French market"
