Share the post "Accell Group Appoints William Perrier General Manager Southern Europe"
Accell Group, European cycling leader with brands such as Lapierre, Raleigh, Winora, and Haibike, has appointed William Perrier as Director for Southern Europe (France, Spain, Portugal, Andorra).
A former high-level cyclist, Perrier has brilliantly repositioned Accell France since 2020, boosting sales and strengthening ties with dealers. His mission: accelerate regional growth by focusing on innovation (electric bikes, mountain bikes, urban mobility), a solid distribution network, and locally adapted strategies. In 2024, Spain produced 309,900 bikes (+2.9%), Portugal dominates with 1.8 million units, and Andorra offers premium potential. Already General Manager for France, William Perrier aims to consolidate Accell’s leadership while promoting accessible sustainable mobility.
Share the post "Accell Group Appoints William Perrier General Manager Southern Europe"
