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LOOK Cycle, the iconic French racing bike brand, announces the renewal of its long-standing technical partnership with Team Cofidis, sealed for nearly 15 years. This strategic alliance, a symbol of French excellence, will equip all Cofidis teams – men’s, women’s, and para-cycling – with the high-performance 795 Blade RS frames, Keo Blade Carbon Ti pedals, and Keo Power power meter, now coupled with Campagnolo Super Record Wireless groupsets and Bora Ultra WTO wheels, following the global agreement signed earlier this year.
Photos: ©ROMAIN LAURENT
Built on close collaboration between LOOK’s R&D engineers in Nevers and Cofidis’ performance staff, this relationship incorporates rider feedback from the field to refine products adapted to the demands of Grand Tours and international competitions.
Since LOOK’s return as official supplier in 2023, the team has shone with significant victories: a stage at the Giro d’Italia by Benjamin Thomas, two at the Tour de France 2023 (Victor Lafay and Ion Izagirre), one at the Vuelta (Jesús Herrada), the women’s national title for Victoire Berteau, and multiple para-cycling crowns with Mathieu Bosredon and Katell Alençon. These successes validate the reliability of Made in France technologies, combining audacious innovation and artisanal precision – “The Art of Cycling à la Française“.
Benjamin Thomas, Olympic champion and Cofidis rider, emphasizes: « It’s a very good thing to continue with LOOK. We know we can count on reliable and precise equipment, designed with teams who listen to us. Whether for sprints, mountain stages, or time trials, their frames and pedals perfectly meet our requirements. As an Olympic champion, I know how much the smallest detail can make a difference. Continuing with a French brand so committed to our side is a real asset for the team. »
Federico Musi, CEO of LOOK Cycle, adds: « This renewed partnership with Team Cofidis perfectly embodies our vision: to design and produce in France benchmark technical solutions, serving the performance of riders and enthusiasts alike. It is a source of pride for our teams to contribute to bringing a French team to the highest international level, with our frames, our pedals, and our power measurement technologies, now combined with Campagnolo groupsets and wheels to offer Cofidis athletes an even more performing package. At LOOK, we believe in innovation based on demanding standards, passion, and collaboration, and this expanded partnership is a beautiful illustration of that. »
Cédric Vasseur, General Manager of Team Cofidis, concludes: « We are very proud to continue our collaboration with LOOK cycles. Offering our riders all the expertise and technology of this iconic French brand was a priority. Since 2023, our partnership with LOOK has allowed us to develop increasingly innovative and high-performance equipment. We share common values and the same vision of cycling. With LOOK, we are assured of providing our teams with top-tier equipment, constantly evolving. LOOK and Campagnolo also allowed us to be the first team on the circuit to use a 13-speed groupset — a technological advance that proved to be a real success. I am convinced that together, we will continue to write beautiful pages in the history of cycling. This partnership is also a human adventure driven by passionate people and lovers of performance. »
This renewal, aligned with Cofidis’ commitment until 2028 and Campagnolo’s triumphant return to the WorldTour from 2025, propels the team towards new horizons of performance, at the intersection of French expertise and Italian innovation. For more info: lookcycle.com.
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