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Four years after the launch of the Tour de France Femmes avec Zwift, an unprecedented study by Zwift, the world leader in cycling training platforms, highlights the transformative impact of this event on women’s cycling. Increased visibility, professionalization, diversity of talent, and rapidly growing audiences: the sport is entering a new era. Discover the figures and testimonials that illustrate this dynamic in four key countries.
A Viable Career: The Numbers Speak for Themselves
Women’s cycling is no longer just a passion, but a profession in its own right. In 2025, 85% of respondents consider cycling an accessible career for women. Salaries reflect this evolution: the minimum salary in women’s World Tour has doubled in five years, rising from €15,000 in 2020 to €31,768 in 2025.
A new “Pro Team” category has emerged, with a minimum salary of €20,000, which will reach €24,000 by 2027.
In 2024, the average salary in the peloton was €40,000, and 15% of riders reported earning more than €100,000.
A More Competitive and Inspiring Sport
The 2024 edition of the Tour de France Femmes avec Zwift made a strong impression with a final finish where only 4 seconds separated the top two, a historic record across all categories. Six riders from five different teams won stages, proving an increasingly competitive field. This intensity is driven by unprecedented visibility: the race was broadcast in 190 countries, accumulating 80 million viewing hours in Europe, including 20 million in France.
« Before, women’s races were summarized in a brief recap after the men’s. Today, women’s cycling is recognized as a professional path in its own right », confides Puck Pieterse, rider for Fenix-Deceuninck.
A Concrete Impact on Practice and Mindsets
The study reveals that 69% of women feel motivated to cycle more after watching the race, and 17% even bought a bike. Social media amplifies this dynamic: the Tour de France Femmes avec Zwift accounts now gather 2.6 million fans, an increase of 700,000 in one year.
« The Tour de France Femmes avec Zwift shows the five-year-old girl I was that she can dream big. This dream is now a reality », shares Ruby Roseman-Gannon, rider for Liv AlUla Jayco.
Zwift, Driving a Collective Dynamic
With its “Watch the Femmes” campaign, Zwift is committed to shaping the future of women’s cycling through community development, training programs, inclusive design, and media partnerships. The message is clear: the rise of women’s cycling is a collective ambition.
Discover the complete 2025 study and delve into the figures and testimonials that are reshaping the future of women’s cycling.
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