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KOO, Santini, Pirelli, San Marco, POC, HJC and DMT with the new POGI’S SUPERLIGHT shoes developed with the world champion unveil their new products this week. Find our selection of new cycling and triathlon products from July 18, 2025.
DMT POGI’S SUPERLIGHT: the shoes designed to climb higher
DMT unveils the POGI’S SUPERLIGHT, an ultra-light cycling shoe (195 g in size 42, 11% lighter than the previous model) developed with Tadej Pogačar for the 2025 Tour de France. Featuring a lightweight carbon sole, a 15% lighter and more aerodynamic upper, and a replaceable rear heel pad, it optimizes performance in the mountains. Ice-Key technology, integrating digital identification, remains a unique innovation. Pogačar, with already 100 victories to his name, wears this model to aim for the yellow jersey. Price: 439 € – Contact: dmtcycling.com


Pirelli unveils the SmarTUBE RS, a revolutionary inner tube
Pirelli launches the SmarTUBE RS, a TPU inner tube offering 12% reduced rolling resistance compared to the first Pirelli TPU model, with a lighter weight (32 g) and 32% increased thickness for puncture resistance. Combined with P ZERO Race RS tires, it guarantees near-tubeless performance, ideal for mountain races and time trials. Available in sizes 26/35-622 with Presta valves, it is sold at 29.90 € – Contact: pirelli.com


POC Cytal Lite: ultralight helmet
POC unveils the Cytal Lite, an ultralight helmet (under 200 g in size M) for the 2025 Tour de France, optimized for climbs and hot conditions. Featuring advanced ventilation and a polycarbonate shell, it ensures protection, comfort, and coolness, even at 20-30 km/h. Developed with the EF Pro Cycling team, it is available at a price of 350 € – Contact: poc.com


Selle San Marco unveils three new saddle lines
Selle San Marco launches three ranges for modern cycling: Pro Series, adopted by pros for its performance and comfort; Shield, designed for MTB and gravel with an integrated anti-mud mudguard; and Shortfit 130, a compact saddle for optimal aerodynamic positioning. Available from July 2025, these saddles combine technicality, ergonomics, and durability. More info on sellesanmarco.com



KOO Nebula, the multisport glasses
KOO Eyewear unveils the NEBULA, 21-gram frameless sunglasses, designed and manufactured in Italy for practitioners of many disciplines. Featuring a toric nylon lens, they offer comfort, protection, and optimal visual performance. Available in six vibrant colors, with photochromic options, they ensure a stable fit for various sports. Price: 180 € (mirror) and 220 € (photochromic) – Contact: kask.com/com



Santini Arrivée Paris-Champs-Élysées Collection
Santini celebrates the 50th anniversary of the Tour de France finish on the Champs-Élysées with the Arrivée Paris-Champs-Élysées collection. The Arc de Triomphe and Dash jerseys, made from Polartec® Power Stretch™ fabric, offer comfort, breathability, and style, with technical details such as UPF 30+ UV protection and a zippered pocket. The Arc de Triomphe design includes bib shorts, gloves, socks, and a cap, while Dash pays homage to the first finish in 1975. Price: from 16 € (socks) to 170 € (bib shorts) – Contact santinicycling.com


HJC Sports launches the FURION 3 Oracle Red Bull Racing helmet
HJC Sports launches the FURION 3 Oracle Red Bull Racing helmet, a special edition combining a bold design with the inscription « FOREVER REBL » and HJC’s advanced technologies. Optimized for aerodynamics, it integrates the SELFIT PRO™ adjustment system, COOLPATH™ technology for ventilation, and SLID™ for increased safety. Ideal for sprinters, it is available at a price of 279 € – Contact: hjcsports.com



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