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On May 17, 2025, the Giant Store network celebrated its 15th anniversary with a cycling event in Paris, titled “La Boucle des 15 ans” (The 15-Year Loop). More than 70 cyclists participated in this 110 km ride connecting the seven Giant Store shops in the Paris region, in the presence of Jérôme Chagnon, General Manager of Giant France, as well as partners, customers, and brand ambassadors, including professional cyclists Pierre Rolland and Jérôme Cousin.
Photo: ©Damien Rosso
Since the opening of the first Giant Store on Île Saint-Louis in 2010, the network has grown to more than 130 points of sale in France today. To celebrate this anniversary, “La Boucle des 15 ans” was organized as a highlight event, allowing participants to connect the Parisian stores by bike in a friendly atmosphere.
A route through Paris
The event began at 7:30 AM with a safety briefing at the Giant Paris Notre-Dame store. At 8:00 AM, about fifty participants registered via the Giant France website set off, gradually joined by about twenty other cyclists. Escorted by seven motorcyclists, the peloton rode through iconic locations such as the Quais de Seine, Pont Alexandre III, and the Champs-Élysées, before stopping at the Giant Paris Batignolles store.
The route continued towards Giant Boulogne, where participants had the opportunity to meet Sean Kelly, a regular at the location. Stops also took place at Giant Antony, where quick repairs were carried out by the technical team, then at Giant Corbeil and Giant Sucy-en-Brie, where a 1h30 lunch break was organized with a buffet and a relaxation area.
The group then rejoined Giant Store Paris 12 before completing the circuit at the historic Giant Paris Notre-Dame store, where a Taiwanese-flavored refreshment concluded the day.
Words from Jérôme Chagnon
Jérôme Chagnon, General Manager of Giant France, shared his feelings about the event: “This Loop was a great opportunity to celebrate our shared passion for cycling, alongside our ambassadors like Pierre Rolland and Jérôme Cousin, store managers, partners, representatives from the Taipei office in France, and cyclists from all walks of life. Returning to the Giant Notre-Dame store, the starting point of our network in 2010, was a symbolic moment. Riding through Paris on iconic sites, in complete safety thanks to the motorcyclist escort, made this day memorable. These 15 years of work and passion were marked by this wonderful experience.”
The Golden Jersey with Pierre Rolland
To celebrate this anniversary, Giant Store launched the “Le Maillot d’Or” (The Golden Jersey) operation with Pierre Rolland, from April 15 to October 12, 2025. A limited edition of collector jerseys is offered for sale in Giant Store shops. Each jersey has a unique number, allowing 15 randomly selected buyers to win purchase vouchers worth up to €8,000, valid in store.
This initiative aims to build customer loyalty while boosting sales during the summer season.
For more information and to consult the rules, visit: giant-bicycles.com/fr/reseau-giant-store-fete-ses-15-ans.
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