New Vittoria Rubino: an icon reinvented

An essential everyday performance tire, at the heart of the Vittoria range, the new Rubino arrives in a revisited version. Rubino has long been the partner for lunch break rides, city sprints, and endless outings. This new incarnation of the Rubino is available in Tubeless Ready and Tubetype versions and offers more comfort to the cyclist while reducing its environmental impact.

Source: press release

The tread of this modernized Rubino improves speed, grip, and durability thanks to a smooth center, which smoothly transitions into revised chevrons, while retaining the familiar sidewall texture on the sides. The new graphene + silica compound is designed for a longer lifespan, puncture resistance, high grip, and optimal speed for all rides.

The new Rubino Tubeless Ready offers an 11% improvement in rolling efficiency, 5% more grip, and a 10% weight reduction compared to its predecessor, while the tubed tire variant improves rolling resistance by 5%, grip by 5%, and weight by 12%.

The 100 TPI nylon casing guarantees durability, longevity, and reliability. This new thread count, combined with optimized rubber thickness, offers better ride quality and improved puncture resistance than previous versions.

« Rubino has become one of the most reliable road tires for cyclists worldwide, from daily commuters to weekend racers. With this new generation, we have listened carefully to their feedback and pushed performance even further: easier rolling, better puncture resistance, and increased grip. When a product is already a best-seller, you don’t reinvent it, but adapt it to the needs of cyclists. » commented Vanessa ten Hoff, Marketing and Innovation Director.

The sidewalls, available in black or tan, are adorned with a redesigned material. A full anti-puncture belt ensures additional protection where it is most needed.

Rubino has been available in TLR and tubed tire versions since early May 2025.

Rubino will enrich its legacy wherever it rolls. It is found as original equipment on Ridley, Cannondale, Orbea, Bianchi, Wilier, Argon 18, and Felt bikes, among others. It is also widely available in stores and online.

For more information on the Rubino or other topics concerning Vittoria, visit

(Note for the product’s carbon footprint reduction. For TLR 4.3 kg CO2e: 4% less than the previous version, and tubed tire 3 kg CO2e: 20% less than the previous version (reference size 28-622)).