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Van Rysel Opens Its First Store in France: A High-Performance Cycling Hub in Lille
Van Rysel, Decathlon’s high-performance cycling brand, reaches a new milestone with the inauguration of its very first store in France. Nestled in the heart of BTWIN Village in Lille, this new 330 m² space aims to be much more than just a shop: it’s a true living space dedicated to cycling enthusiasts, where innovation, performance, and community meet.
Photos: Laurent Sanson / LS Medianord
A Space to Live the Passion for Cycling
Driven by its Flemish cycling heritage, Van Rysel has quickly established itself since 2019 as a global reference thanks to its road and gravel bikes, technical apparel, accessories, and connected indoor trainers. This flagship store embodies the essence of the brand by offering total immersion in its universe:
- A complete range of products: discover the latest Van Rysel bike models, such as the RCR-F, RCR, and XCR, as well as high-performance equipment tested by the professional teams Decathlon AG2R La Mondiale and Van Rysel Roubaix.
- A personalized experience: benefit from expert advice, a dedicated workshop, bike fitting services, and tailor-made solutions to optimize your riding.
- A place for sharing: the store will host events, meetings with pro riders, and ride sessions with the brand’s design teams, located just above.
Lille, Cradle of Cycling and Van Rysel
Choosing Lille for this first store is no coincidence. Rooted in a city where cycling is a true culture, Van Rysel strengthens its connection with the local and international cycling community. This location will become a convergence point for amateurs, competitors, and the curious in search of innovation.
« Opening our first store in Lille, where it all began for Van Rysel, is a source of immense pride, says Maxime Delabre, Marketing & Communication Director at Van Rysel. This is not just a space to showcase our products, but a place where our passion for performance and innovation comes to life. »
See You at BTWIN Village
Ready to dive into the Van Rysel universe? Visit the new store at BTWIN Village in Lille and explore the brand’s latest innovations. For more information, visit www.vanryselcycling.com.
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