Share the post "The Giant Store network celebrates its 15th anniversary in 2025"
Giant Store: 15 years of cycling, heart, and momentum
Fifteen years ago, in 2010, a handful of Giant Store shops opened their doors in France, determined to thrill cycling enthusiasts. Today, there are more than 140 of them, scattered across the country, celebrating a significant anniversary: 15 years of passion, innovation, and connection with cyclists. Giant France savors this milestone and is already looking towards tomorrow.
From humble beginnings to a giant network
It all started modestly, with a few shops driven by a vision: to offer cyclists a space where expertise and proximity meet. In 15 years, this dream has grown. From Paris to the countryside, the network has grown, strengthened by the trust of cyclists, whether they are Sunday amateurs or fierce competitors. More than 140 Giant Stores now map out a success that rolls on without brakes.
A shining reputation
Since 2020, Capital magazine has crowned Giant Store “Best Brand” in the bicycle shops and repairers category. In 2025, it’s the sixth gold medal in a row. Behind this trophy are teams that never give up: sharp advice, precise repairs, and a welcome that makes you want to come back. From beginner to pro, everyone finds their place.
The 15-Year Loop: Ride with the Stars
To celebrate, Giant France is going full throttle. On May 17, 2025, a 110 km ride will connect 7 Giant Stores in Île-de-France, with departures from Paris and its suburbs. Pierre Rolland and Jérôme Cousin, brand ambassadors, will be in the peloton for what promises to be a memorable day.
Shorter routes will open the celebration to everyone, punctuated by activities, meetings with local teams, and surprises. Route info: giant-bicycles.com/fr/events
The Golden Jersey: Play, Win, Ride
From April 15 to October 12, 2025, Giant is launching an operation that will get people talking: the Golden Jersey. Limited edition collector jerseys are arriving in Giant Stores, each with a unique number. Fifteen lucky winners, drawn at random, will win purchase vouchers worth up to €8,000. A way to thank loyal customers and boost the atmosphere in stores this summer.
Details and rules: giant-bicycles.com/fr/reseau-giant-store-fete-ses-15-ans
Heading for the future
After 15 years on the road, Giant Store doesn’t intend to stop there. Innovation remains the engine, quality the handlebar, and proximity to cyclists, the fuel. Objective: to continue equipping, advising, and inspiring riders of all backgrounds, throughout France. Because at Giant, cycling is more than a sport – it’s a story to be lived.
Share the post "The Giant Store network celebrates its 15th anniversary in 2025"
