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Trek launches new Project One colors made with low-impact paint pigments.
Source: Press Release
Trek expands its Project One Signature paint collection with three new EnvironOxide™ colors – Moondust, Desert Mauve, and Mojave Red. These are the latest Project One colors made using environmentally friendly paint pigments, created from iron removed from polluted waterways.
Trek’s Project One team created these new colors in partnership with Iron Oxide Recovery, Inc., a company that extracts and recovers excess iron from contaminated waterways to create a wide range of products – including paint pigments. This process not only helps clean waterways but also reduces the need to extract raw iron oxide minerals traditionally used to create paint pigments.
Low-impact paints are a small victory for Trek’s overall sustainability efforts, but they represent a larger shift in how the brand approaches the design and materials of all products towards a more sustainable future.
With these three new additions, customers now have a choice of four EnvironOxide colorways to customize their Project One bike. Raw Lithos*, which launched in 2024 with the all-new SLR Checkmate, is inspired by earth and desert terrains. The all-new Moondust evokes off-white lunar landscapes, while Desert Mauve plays with geological grey and purple hues, and Mojave Red embraces desert shades of red, orange, and brown.
The new colors are now available on all high-end Trek road bike models through Project One. Riders can customize their dream bike at Trek retailers worldwide.
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