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Berria Bikes, a pioneer in bicycle customization, strengthens its position in the sector with the new version of its IRIS configurator, which now allows for customization of both colors and components, offering a complete experience that is more accessible and exciting than ever, from inspiration to delivery, even on mid-range models.
Source: Press Release
A process that captivates the senses:
- Custom paint: In collaboration with the prestigious Italian company Lechler, offering a wide range of finishes.
- Choice of components from the best brands, custom-made for precise adjustment and superior performance.
- Ergonomic fit: Total comfort adapted to the cyclist.
IRIS stands out for:
- Customization of colors, variants, and components.
- Premium brand components: Berria chooses high-quality components from recognized brands, unlike other brands that only use in-house products.
- Custom accessories: Add unique details for a distinctive bike.
- Customization at a new level: more accessible, more complete, and more exciting.
- PDF download with unique number: Facilitates order management at the nearest distributor.
- Save and resume configuration: Allows for exploring and perfecting the configuration.
A commitment to customization and emotion. “Since 2013, customization has been part of our essence. With IRIS,
we are democratizing this experience, allowing more cyclists to design their unique bike, adapted to their style and budget.” – David Vitoria, CEO of Berria Bikes
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