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Following its success in 2024 and to further support its network of retailers while offering consumers solutions to test the latest innovations, Lapierre unveils the 12 dates and the list of stores that will host the Lapierre Test Tour 2025.
Source: Press Release
This event tour, which will begin on March 22 and end on September 27, is organized in collaboration with the selected local retailer. The Lapierre Test Tour offers the opportunity to come and test new road bikes (Xelius DRS and Pulsium), gravel bikes with the new Crosshill CF, as well as mountain bikes (XRM, Zesty) and new e-MTBs (OV AM, GLP III), and urban e-bikes (E-Explorer) for free.
With technical advice on products and settings from our retailers and mechanics, customers will be supported in the best conditions to test the bike on a circuit specifically designed for the occasion.
This Lapierre Test Tour 2025 will thus offer any cyclist who is a fan of the brand or eager to discover the new Lapierre ranges and models, the opportunity to test the latest innovations and to benefit, after the test ride, from a 200 euro discount voucher on the purchase of a Lapierre bike (valid for 30 days in-store for the purchase of the bike of your choice*).
All information, dates, the list of stores, and reservations for the test bike of your choice at the desired time slot can be found on the website www.lapierrebikes.com > Explore section > Lapierre Test Tour 2025 (https://www.lapierrebikes.com/fr-fr/actualites/lapierre-test-tour-2025/)
The 12 dates and participating stores for the Lapierre Test Tour 2025
Culture Vélo Nancy (54): March 22
Cycles Chedaleux (56): March 29
Cycles Brun (25): April 04-05
Lapierre Dijon (21): April 12
dVélo Chambéry (73): April 19
Pilats Sports (42): April 26
Vélomania Annemasse (74) (Fully Bike Park – Switzerland): May 07-08
Bachelas Bikes Forcalquier (83): May 17-18
Cycles Cesbron (49): May 23-24
dVélo/Mondovélo La Feclaz (73): June 14-15
Véloland Epinal (88): September 13
Culture Vélo Marseille (13): September 27
* The discount voucher can only be used by the beneficiary whose name is written on the card and at the indicated point of sale, until the expiration date written on the card. The beneficiary must be of legal age and be able to prove their identity.
The discount voucher allows the beneficiary to receive a 200 € (incl. VAT) discount, at the indicated point of sale, for the purchase of a new Lapierre brand bicycle. It is only usable once and must be given to the salesperson at the time of purchase to receive the discount. The discount cannot be combined with any other discount or promotional offer, and it is neither transferable nor refundable.
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