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Alé announces a new and prestigious partnership with the Danish Cycling Federation (Danmarks Cykle Union, DCU).
Source: press release
The Verona-based brand will be the official supplier of technical apparel for the Danish national teams in various disciplines for the next four seasons. In addition, the collaboration will include the development of a replica collection dedicated to Danish cycling fans.
Alé will equip the national team athletes with apparel from its PR-S 2.0 line, dedicated to professional cyclists. The garments are manufactured using advanced textile engineering, ensuring high breathability, maximum comfort, and durability.
Alessia Piccolo, CEO of APG, the company to which Alé belongs, stated: “It is an honor for us to have been chosen by a federation that has established itself as a leader in track cycling in recent years and that we are sure will achieve excellent results at the upcoming road world championships. Alé brings all its technologies and know-how to support athletes in achieving their goals.”
Ulrich Gorm Albrechtsen, Head of Communications and Commercial Partnerships at DCU, commented: “We are delighted to begin this collaboration with Alé. Thanks to their expertise, we have found a strong partner capable of developing and producing superior quality apparel for our national teams. The replica collection will also represent a unique opportunity for Danish cycling fans. Alé is one of the leading players in the market, and we are proud that they have chosen to work with us. This partnership will allow us to take a new step in the development of world-class cycling apparel.”
Later in January, the DCU will officially unveil the new apparel model, which will be worn by the Danish national team riders in the coming years and made available to fans as part of the replica collection.
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