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This partnership strengthens Pirelli’s presence on the World Tour and XCO World Cup circuits and contributes to the future development of the Italian company’s bicycle tire ranges.
Source: Press Release
Pirelli signs a partnership agreement until 2029 with the Belgian team Alpecin-Deceuninck, one of the most successful and victorious teams on the World Tour circuit.
For them, the first race of the season will be the 2025 Tour Down Under in Australia, and from that event, the team’s Canyon bikes will be officially equipped with Pirelli tires. Pirelli products will also equip the bikes of the Alpecin-Deceuninck Development Team.
For road events, athletes will have P ZERO RACE TLR RS tires, the tubeless ready Made in Italy, specially designed for racing, which are at the forefront of the Pirelli range for high-level performance. For the most demanding events, such as the Northern Classics or Strade Bianche, riders will be able to count on the P ZERO RACE TLR, a versatile tire, and on the CINTURATO Gravel tire family for gravel races. Finally, for Olympic cross-country and short track cross-country events, Pirelli will provide its MTB SCORPION XC range, available in different variants and profiles.
The Alpecin-Deceuninck cycling team includes world-renowned athletes. Among its riders, the Belgian team includes the winner of Paris-Roubaix and the Tour of Flanders 2024, the winner of Milan-Sanremo 2023 and the reigning Gravel and Cyclocross World Champion Mathieu van der Poel; the winner of Milan-Sanremo 2024 and the winner of the green jersey in the Tour de France 2023 Jasper Philipsen; as well as Sam Gaze, MTB XCC World Champion 2023.
“Pirelli continues its development in the world of high-level cycling competitions by partnering with another team on the World Tour circuit: Alpecin-Deceuninck is a prestigious team with great ambitions and was the first to transform the multidisciplinary approach into a true team philosophy. For us, this is at least as important as sporting results, because it allows us to develop the product for all disciplines and with athletes who have extensive technical sensitivity,” said Samuele Bressan, Global Marketing Manager of Pirelli Cycling. “From road to off-road, including Gravel and MTB, we collaborate with technicians, mechanics and all the athletes of the teams, regardless of their level, with the aim of offering them, and by extension to all cycling enthusiasts, increasingly high-performance tires.”
Mathieu van der Poel was able to familiarize himself with Pirelli’s P ZERO RACE TLR RS tires during a recent training camp and shared his enthusiastic impressions: “I really like these tires. I was able to test them a bit here in Spain and their grip is excellent, especially on these roads which, especially in the morning, can be slippery. I always feel like I have total control over my bike, and that’s very pleasant.”
Philip Roodhooft, General Manager of the team, stated: “It is a source of pride for us to collaborate with Pirelli. Our technical department was very enthusiastic following the first tire tests, an enthusiasm that was then confirmed by the athletes. The main element was the quality of the product, but it is clear that Pirelli’s global dimension and its reputation as a reliable brand also weighed in our decision. We are convinced that Pirelli can not only help us sustain the excellent performances of recent years, but also contribute to the continuous improvement that we strive for daily.”
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