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The Italian company and the British World Tour team are extending their partnership, renewing their commitment to work together to develop cycling helmets with solutions aimed at improving performance and comfort, without compromising rider safety.
Source: Press Release
For twenty years, KASK has been the Italian company specializing in the development, design, and production of premium helmets, which has also established itself internationally through its partnership with the INEOS Grenadiers, the most decorated team in modern cycling history. And it is precisely because certain partnerships produce great results that KASK and the British team have decided to renew their collaboration agreement.
The partnership between KASK and INEOS Grenadiers, now in its sixteenth season, is one of the longest-standing in the WorldTour and will continue along the path set since the first handshake in 2010: the joint development of helmets capable of meeting ever-higher demands for performance, protection, thermoregulation, and comfort.
Since the beginning of the partnership, the INEOS Grenadiers have achieved numerous victories with KASK, including seven yellow jerseys at the Tour de France, three overall victories at the Giro d’Italia, and two at the Vuelta a España. In addition, there have been three triumphs in monumental classics, two Hour Records, and many other WorldTour victories.
“We are delighted that our collaboration with INEOS Grenadiers has been extended, as their contribution to the design and development of our helmets has been invaluable since the beginning of our partnership in 2010. Their meticulous attention to detail and unwavering approach to performance have pushed us to constantly improve our helmet range and meet these expectations. We are very proud to extend this partnership and look forward to many future successes together,” comments Diego Zambon, General Manager of KASK.
“Our long and successful collaboration with KASK has always been based on innovation in helmet design to ensure both rider safety and performance. Together, we have set new standards in both these areas over the past 15 seasons. Extending this important partnership means continuing this philosophy and ensuring our riders have the best helmets in every race, for every terrain, and in all weather conditions,” adds John Allert, CEO of INEOS Grenadiers.
The active involvement of INEOS Grenadiers engineers and athletes in the design and development of KASK helmets has contributed to the creation of iconic models such as Valegro, appreciated for its lightness, ventilation, and comfort, as well as Mistral and Bambino Pro Evo, two helmets that pushed the concept of aerodynamics to the extreme, using air to their advantage in time trials. Elemento, meanwhile, raised standards in terms of safety, aerodynamics, and ventilation to a whole new level. And finally, Nirvana, the new model for 2024, designed for maximum speed and minimal air resistance thanks to its innovative design and aerodynamic lines.
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