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British Cycling and Alé are pleased to announce that they have signed a new partnership. The prestigious Italian apparel brand becomes the official cycling clothing partner for the next four years.
Source: Press Release
Alé will leverage its classic Italian craftsmanship and meticulous attention to detail to provide high-quality cycling apparel, characteristic of the brand, for all seven Olympic and Paralympic disciplines, as well as non-Olympic disciplines, for both training and competition.
In addition, Alé will provide jerseys for the winners of national series and championships.
Stephen Park CBE, Performance Director for the Great Britain Cycling Team, said: « As GBCT, we are renowned for our market-leading training and competition wear and needed a partner who could not only meet our current performance level, but also work with us to continually develop those standards as we begin our preparations for the Los Angeles Olympic Games in 2028. Alé has already expressed their commitment and enthusiasm to work with our in-house team to drive further innovations in fabric, design and aerodynamics, so that athletes feel proud and confident in the new kit as they go out to inspire the nation. »
Alessia Piccolo, CEO of APG, the company to which Alé belongs, said: « For Alé, it is a huge honour to be the official partner of British Cycling. For over three decades, we have been equipping champions, bringing innovation, passion and high-quality apparel to the roads of the WorldTour. This new collaboration with the Great Britain Cycling Team represents a unique opportunity to continue creating increasingly high-performance apparel across all GBCT disciplines, made with expertise and which we are incredibly excited and proud to take on. »
British Cycling Commercial Director, Darren Henry, said: « We are thrilled to embark on this new chapter with Alé as our official cycling apparel partner for the next four years. We welcome them to British Cycling’s growing portfolio of commercial partners and look forward to working with them to help grow their brand in the UK market. »
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