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Miche, the company from San Vendemiano, is the new technical partner of the Groupama – FDJ cycling team for the 2025 season, supplying wheels and components from the Race Division range, a line designed to meet the needs of professional riders.
Source: Press Release
Gregory Girard, General Manager of Miche, announces the signing of a technical sponsorship agreement between the company and the French cycling team Groupama–FDJ. This represents a strong commitment from both parties, united by a common goal: to be leading players on the World Tour cycling circuit.
Gregory Girard, General Manager of Miche, states:
« It is with great pride that we become the technical partner of the World Tour Groupama – FDJ Cycling Team by supplying them with our wheels. These wheels have become one of our company’s flagship products and are already bringing us great satisfaction in terms of sales. This is a crucial step for the Miche brand: for the first time, our wheels will be used by a World Tour team, an objective we have achieved by dedicating significant resources to product improvement, through several wind tunnel testing sessions and numerous road tests carried out with professional riders. But this is only a first step: our goal, in addition to increasing the prestige of the Miche brand, is to further elevate the level of our product. »
Jérémy Roy, Technical Director of the Groupama – FDJ cycling team, states:
« Our partnership with Miche begins with their renowned wheels, the cornerstone of our agreement. However, it extends beyond to encompass other innovative components that, once integrated, will significantly enhance our team’s performance. Miche’s deep understanding of cycling will be essential in propelling our team to new heights. Furthermore, Miche’s in-house production capabilities are a key factor in forging this collaboration. Their ability to tailor components to the specific needs of each rider will enable us to optimize performance and consistently achieve superior results. This partnership will also facilitate the co-development of new products, further strengthening our competitive edge. »
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