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The SIDI brand, owned by Sidi Sport, has been entered into the Register of Historic Brands of National Interest, a recognition that rewards over fifty years of dedication and expertise in the production of cycling and motorcycling products.
Source: Press Release
Established by the Ministry of Economic Development, this title is reserved for brands registered or continuously used for at least fifty years, used in the marketing of products or services created by Italian companies with a strong connection to their local territory.
Founded in 1960 in Maser, Sidi is now recognized worldwide for its production of technical footwear for cycling and motorcycling. The company has revolutionized the sector by introducing innovative technologies such as dial closures, carbon soles, and anti-hyperextension systems, setting new standards of excellence. Collaborations with legendary athletes, including Francesco Moser, Giacomo Agostini, Alberto Contador, Chris Froome, and Tony Cairoli, have strengthened the unique relationship between the brand and the world of competitive sport. Since its integration into the Italmobiliare holding company in 2022, Sidi distributes its products in over 60 countries, continuing to design and produce solutions in Italy that enable athletes to achieve peak performance. The inscription in the Register of Historic Brands underscores Sidi’s ongoing commitment to preserving its identity, rooted in strong Italian traditions and a forward-looking vision.
Davide Rossetti, CEO of Sidi Sport, stated: “Being entered into the Register of Historic Brands of National Interest is an important milestone and a symbol of continuity in our vision. Following the path laid out by Italmobiliare when it chose Sidi, we have the responsibility to approach the future with enthusiasm, while respecting the values of quality and innovation that have guided us until now. This recognition highlights our identity, built on strong territorial roots, which will continue to guide our journey.”
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