Marion Rousse partners with Ekoï to design her first apparel collection

The French cycling equipment brand Ekoï chooses Marion Rousse as its new ambassador. Ekoï and the former French champion have collaborated for several months to design the “MR by Ekoï” collection, consisting of 5 different products (jackets, jerseys, tights, base layers, and neck warmers). Several capsules will be launched in the coming months throughout the seasons of the year. The entire collection is available from December 20 on the ekoi.com website.

Source: Press Release

As women’s cycling becomes trendy again, notably thanks to the exceptional work done by Marion Rousse since 2022 alongside the Tour de France Femmes avec Zwift, Ekoï wanted to pay tribute to the former French champion’s career by offering her the opportunity to design her very first textile collection. Mindful of current concerns, Marion Rousse and her new technical equipment supplier worked on products that meet the specific expectations of female riders while sporting an elegant style, soberly branded “MR by Ekoï”.

A true icon and spokesperson for women’s cycling in France and internationally, Marion Rousse represents all enthusiasts better than anyone, regardless of their level. Ekoï is particularly proud, thanks to this values-based partnership with Marion Rousse, to be able to support cyclists daily and give them more confidence during their training sessions or rides with friends. Accessibility, perseverance, and creativity are the keywords of this promising first collaboration.

Aesthetic, lifestyle, and technical products

For this first winter-themed capsule, the focus is on insulating, comfortable fabrics. The winter chills and impetuous rains will not dampen the cheerfulness and motivation of female riders. From ultra-protective thermal jackets to tights guaranteeing flawless insulation, not to mention enveloping jerseys and base layers, each product has been carefully crafted in Europe in the workshops of the Var-based brand and tested and approved by Marion Rousse during her training sessions in Andorra.

With its water-repellent and breathable materials, its pastel tones or more subdued colors, this “MR by Ekoï” collection reflects its ambassador: discreet but at ease on all terrains. This spirit is also reflected in the price range, from €99 to €250.

Marion Rousse, cycling champion, TV consultant, and director of the Tour de France Femmes avec Zwift:

“I am truly happy to launch this “MR by Ekoï” collection in my name. It’s a first for me, and I never imagined getting here when I started cycling at the age of 6. Moreover, it’s an honor to collaborate with the Ekoï brand, which is particularly close to my heart. I have worn their outfits on several occasions, as has my family. On this collection, I was able to select the colors, materials, and cuts of the different products with the teams, a truly exciting and enriching phase of work. It’s a brand that speaks to me deeply because it caters to both ultra-professional cyclists and cycling tourism enthusiasts.”

Céline Milan, Textile Manager at Ekoï:

“We are delighted to launch the “MR by Ekoï” collection, the fruit of our collaboration with Marion Rousse. All the teams took immense pleasure in co-designing this collection alongside Marion, an emblematic figure in cycling in France and internationally. Through this launch dedicated to women’s cycling, we affirm our commitment to supporting the development of a rapidly expanding sector with more and more passionate and active female riders. Like Marion, we hope this collection will appeal…”

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