Share the post "Selle Italia Acquires Vittoria Cycling Shoes"
Selle Italia acquires the brand based in Biella, Italy, which has been developing and producing cycling shoes for almost fifty years. Giuseppe Bigolin, President of Selle Italia: “We are expanding our scope, as we did in 2016 with Selle San Marco, with a company that has always believed in technological development, style, and Made in Italy. Just like us.”
Source: Press Release
Founded in the 1970s by Celestino Vercelli who, at the end of his professional cycling career, decided to create Vittoria, the company has over the years gained the favor of elite athletes thanks to the quality of its cycling shoes, protagonists on the roads of the Tour de France and major cycling competitions.
Today, the Selle Italia company from Asolo, Italy, is pleased to announce that the Vittoria Cycling Shoes brand is joining its group. “The economic fabric of Italian cycling has developed thanks to companies which, based on the intuition of their founder, have worked on the continuous technological development of the product and a stylistic imprint typical of Made in Italy – declares Giuseppe Bigolin, president of the Selle Italia group – and this history of values and hard work unites our companies: Vittoria is a brand that has carved out an important place in the cycling shoe sector.”
Since its creation in 1976, Vittoria has reached the heights of international competition thanks to names who have written important pages in modern cycling, starting with Stephen Roche who, in 1987, achieved a historic triple: Giro d’Italia, Tour de France and World Championship.
But it is in the name of Marco Pantani that the history of the two companies intertwines, as the Pirate won the great triumphs of the 90s wearing Vittoria shoes and pedaling on Selle Italia.
“We wanted not only to seize a market opportunity, but also to let our hearts guide us, because we believe that the development of new technologies in the wake of our Italian tradition can be the winning strategy in the near future, also integrating it with the scientific nature of the idmatch brand – emphasizes Riccardo Bigolin who represents the second generation at Selle Italia. We aim to meet the challenges of tomorrow’s market, working on the synergy between our realities, where Made in Italy remains the key to success.”
The Vittoria brand’s shoe collections range from road cycling to triathlon, from mountain biking to the world of gravel, including a line dedicated to vintage lovers.
2025 will be an important moment in the history of Vittoria Cycling Shoes as it will become part of the Selle Italia group, which already owns Selle San Marco and idmatch.
Share the post "Selle Italia Acquires Vittoria Cycling Shoes"
