KOO Eyewear Hype: Cycling Glasses Between Style and Performance

The new HYPE glasses combine innovative technical features with a distinctive design to offer uncompromising visual performance. From the original frame style, designed to ensure optimal ventilation, to the toric Zeiss lens, for great visual comfort.

Source: Press Release

KOO Eyewear presents HYPE, the new eyewear with a bold design featuring innovative technical characteristics for unprecedented visual performance. Primarily intended for road cycling, HYPE is a pair of sports glasses with large ventilation holes on both sides of the frame, as well as an opening in the center of the frame. Thanks to the unique central positioning of the ventilation hole, HYPE ensures a constant airflow to prevent fogging of the lenses, making it suitable for the most intense activities. Design elements such as the square shape and linear style give it a sporty and eccentric appeal for those looking for a balance between style and technicality.

“HYPE represents a new way of designing cycling eyewear for KOO Eyewear,” comments Simona Tironi, Brand Marketing Manager, “and the design of these glasses is unlike any product we have ever made before: its unique style, combined with optimal ventilation, was achieved with the needs of professional athletes in mind.”

Indeed, in addition to an aesthetic design, the essential characteristics of sports glasses are retained in HYPE thanks to advanced performance-oriented ergonomics, a wide field of vision, and wraparound temples for maximum stability. On the surface, the glasses appear to be constructed with two separate lenses, but looking at them from the inside, you will notice that it is a single lens: a solution that allowed KOO Eyewear to adopt a toric Zeiss polycarbonate lens, i.e., with a double curvature shape, for high visual comfort. HYPE is compatible with KOO Eyewear’s Optical Clip for fitting prescription lenses.

A combination of technical features that makes HYPE particularly appreciated by experienced cyclists, including members of the Red Bull – BORA – hansgrohe team who have it in their KOO eyewear equipment.

Finally, the decision to develop the frame with 45% organic polymer materials makes these glasses a product that also meets the needs of consumers who are increasingly sensitive to sustainability issues.