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ALÉ renews its partnership with the FFC. As official partner and equipment supplier to the French Cycling Federation and its French national team, the Italian company will support the French cycling teams until the Los Angeles 2028 Olympic Games.
Source: Press Release
French national team athletes will continue to wear ALÉ technical apparel during international competitions and at the French Cycling Championships, across all disciplines and categories.
Since the start of their collaboration in 2014, ALÉ and the French national teams have garnered nearly 700 medals. Notably, at the recent World Championships in Andorra, France won 20 medals, highlighting the effectiveness and support of ALÉ outfits for high-level performance.
Thanks to this partnership, French national team athletes will continue to wear ALÉ technical apparel during international competitions. This commitment also extends to the French Championships, across all disciplines and categories, where winners will proudly wear the tricolor jersey adorned with the ALÉ logo.
This partnership, established by In Yellow Consulting agency, marks a true collaboration between the FFC’s Performance unit and the Italian brand’s R&D department. The exchanges over the years allow for the testing of numerous technological innovations, ensuring continuous product development and a precise response to athletes’ needs, as demonstrated by the recent 2024 jersey.
Alessia PICCOLO – CEO of APG SRL
“Our partnership with the French Cycling Federation plays a major role in our international marketing and commercial development. We are proud to support and equip the French National Teams for over a decade. This collaboration is essential for us, as it allows us to constantly innovate by working hand in hand with the FFC. Like all enthusiasts, we were thrilled by the exploits of French cycling in 2024 and are eager to accompany the French National Team towards new successes for this new Olympiad.”
Michel CALLOT – President of the FFC
“The French Cycling Federation is proud to continue its adventure with cycling equipment supplier ALÉ, until 2028. I attach great importance, both technically and aesthetically, to the French National Teams’ outfits. For over 10 years, ALÉ has perfectly met the challenges formulated by the National Technical Directorate. Today, we have a French National Team that has everything it needs to perform at the various sporting events, right up to the 2028 Olympic Games.”
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