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A new virtual edition of the race for the pink jersey starts on BKOOL, the most important event of the year for indoor trainer enthusiasts.
Source: Press Release
The professional cycling season is coming to an end, making way for the major events in the world of virtual cycling. A few days after Pogacar’s display in Lombardy, RCS Sport and BKOOL are once again teaming up for a new virtual edition of the Giro d’Italia, which will allow all cycling fans to experience the same sensations as their idols on the Italian roads.
To participate in the Giro d’Italia Virtual 2024, all you need is a Smart-Trainer or a Smart-Bike and a subscription to BKOOL’s indoor cycling platform. Any cyclist can try the virtual experience for free from home, thanks to the 30-day trial period available on www.girovirtual.com. The Giro d’Italia Virtual 2024 is a unique opportunity to experience all the adrenaline and magic of the Corsa Rosa from the inside.
The event brings together all the real stages, recorded during the last edition of the Giro d’Italia and offered to participants through highly realistic immersive simulation technology. The virtual cycling experience will also host special guest stars such as Alberto Contador, Chris Froome, Óscar Freire, Remco Evenepoel, Tim Merlier, and Mikel Landa, among others. Participants will be able to share their idols’ training without leaving home, while interacting with them through their Instagram profiles.
According to Álvaro Galindo, Head of Development at BKOOL: “Imagine tackling the ramps of the Mortirolo, wearing the Maglia Rosa, and fighting to get behind a Danish cyclist and an Australian cyclist who are striving to leave you behind. Or sprinting through the streets of Naples, fighting to stand out from the peloton with thousands of fans cheering you on at the finish line. At BKOOL, we have worked for a whole year to create the most realistic and spectacular virtual cycling experience on the planet, and we couldn’t be happier with the result.”
According to Roberto Salamini, Marketing and Communication Director at RCS Sport: “The BKOOL project dedicated to the Giro d’Italia is a unique opportunity to expand the appeal and reach of one of the most iconic cycling events in the world, targeting an ever-wider audience. The possibility of participating virtually not only strengthens the loyalty of cycling fans but also offers an innovative experience to new users, allowing them to personally experience the emotion of the Giro. Furthermore, the use of cutting-edge virtual reality technology and digital platforms reinforces the perception of the Giro d’Italia as a forward-thinking event, creating lasting value for sponsors and stakeholders through an innovative and highly engaging platform.”
The Giro d’Italia 2024 Virtual will offer new stages every 15 days until May 2025, and will conclude with a grand prize draw among all participants. Pink jerseys, exclusive experiences at the next edition of the Giro d’Italia, and many other surprises will be up for grabs.
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